Feature Article

It pays to be very careful when your home is being advertised for sale. Any hint that you are under pressure to sell will be taken as an open invitation to buyers to make unrealistic offers. At Real Estate 1st Ringwood East, anything about the sellers' circumstances rather than about the property is a breach of our ethical duty to use our best endeavours to achieve the best price for the owners. Other agents also have that duty, but I don't think that it is always taken as seriously as it should be.
It is noticeable that many of the worst examples occur in advertisements that are vendor funded so that not only is the poor owners' circumstances being advertised to the buyers but the seller is having to pay for the advertising as well. With typical vendor-paid advertising space being somewhat larger than company-paid advertising, there is a lot more space to fill and personal information that should never be disclosed is regularly being shouted from the rooftops. Do the agencies involved not realise that their sellers are being adversely affected by this, or it simply that they just don't they care?

The following phrases have all appeared in our local newspaper:
Vendor Bought - Must sell'
Vendor Desperate to Sell'
Bank says must sell'
Urgent - Owner going Overseas'
Must be sold'
Urgent sale'
The vendors are packed...'
Highly motivated vendor seeks..'
Our owners have purchased and this home MUST be sold'
Owners have bought'
Forced Sale'
Vendor must sell'
Vendors have already purchased'
Our Instructions Are Clear'
Immediate sale is required'
While the agents would probably say that they are trying to create urgency, I would say they are trying to make a sale at any price, with the loss the sellers' to bear. Nobody needs this lack of professionalism. Ways to avoid this happening are:

Don't pay for advertising, and certainly not for large advertisements.
Don't tell salespeople your reason for selling - they may use the information against you.
Insist on reviewing all advertisements BEFORE they appear in the newspaper or on the internet.

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